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Social Media Marketing

Social media marketing (SMM), and social networking in particular, create a back-and-forth conversation with your target audience, giving you the ability to virally market your website through the "buzz" that can be created. Social Media Marketing, such as publishing content to Social Media Networks like Digg, Facebook and StyleHive as well as blogs, forums and other SMM sites can certainly provide a boost in website traffic.

Be a Part of the Social Community! twitterLinkedInn

It's time to take advantage of the popularity of social networks. Besides signing up for accounts on Facebook, Twitter and LinkedIn, make sure you're linking your blogs, connecting with friends and fans online and communicating in ways that are expected on these networks. Engage in one-on-one communications with potential customers with the social tools like "poking" and "tweeting."

Other things to consider are:

  • Become an official sanctioned community on Facebook.
  • Add a "Group" on Facebook. Potentially sub-divide target audiences into different groups like one for potential students and others for alumni.
  • Create some Viral Marketing opportunities by using their videos and applications (see social media advertising below)
  • Use Social APIs like Facebook Connector, to create social network functionality on your own website. Red Bull, City Search, and Vlane have all had great success with this model.

Brand Advertising apps

Platform applications are another way to encourage audiences to engage with your brand. In fact, apps are the new ads. The idea is that people tend to spend more time on apps – such as playing games, looking though slideshows and taking surveys – than other social advertising mediums.

Therefore, apps may provide more lasting and memorable interactions with your brand. There are multiple ways to engage in the app market from creating your own, renting other apps, or sponsorship investment.

Other brand opportunities include:

  • Creating a piece of flair that users send to one another
  • Create games that users pass to one another
  • Create virtual gifts that users give to each other

Social Actions

The social distributions of News Feed broadcasts on Facebook and other Networks provide a powerful amplification effect for targeting ads. Each time an audience member engages is now seen as a unique opportunity to target several of his or her friends as well. People pay more attention when their friends engage in an action. Facebook's ad system serves Social Ads that combine Social Actions from your friends with an advertiser's message.

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