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PSU Graduate Business Search Engine Optimization

Company Overview

The School of Business at Portland State University was judged by the 2007 Princeton Review to be among "the best business schools nationally." The Graduate Business Program gives students a wide range of advantages as they pursue a career in the MBA, MSFA and MIM programs. Their graduates come armed with a top-notch business education, specialized skill sets, real-world business experience and a wealth of local professional contacts.

Opportunity

Swipht established a close relationship with the Portland State University Graduate Business Program (GBP) while developing a Content Management System for their website, and was again tapped to assist in enhancing their website’s “findability” and Search Engine Rankings. Swipht was tasked with doing a competitive analysis, keyword research, and onsite optimization. Swipht also set up reports in Google Analytics, hooked into Google Ad-Awards and included webmaster tools for submitting xml sitemaps.

Solution

Swipht Technologies partnered with GBP resources to plan, design, and develop the Search Engine Campaign. We leveraged our expertise in SEO and SEM to help the GBP come up with keyword phrases, conversion goals and optimization methods for their site. Swipht also spent time training GBP resources on the best practices for Social Media and Paid Search Marketing.

The items we accomplished in phase I of the campaign included:

  • Added the robots.txt file
  • Added dynamically generated sitemap.xml file for Google
  • Updated page titles and added meta keywords and description to all the current pages.
  • Added Custom 404 page with a Google site search
  • Added favicon to site
  • Cleaned up media files and added alt and title tags to images
  • Completed a keyword evaluation for the main site as well as their sub-sites
  • Evaluated copy and suggested modifications based on keywords evaluation findings
  • Added new Google analytics code and set up analytics profiles for each sub-site
  • Fully implemented and customized Google analytics reports
  • Evaluated competition visibility and keywords
  • Generated inbound links & referring site traffic reports
  • Created a backlink analysis
  • Provided analytics and SMM training to GBP staff

Results

The numbers speak for themselves:

Portland State SEO

You can see when we started targeting the keyword “MBA”

Portland State MBA SEO

If you are interested in knowing more about Swipht's SEO practice, please see our SEO Expertise section of the website and well as our SEO Blog for more information