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SearchFest09

Local Search and Hyperlocal Blogging

Posted by: 
Jeff Jerome
Posted date: 
Tue, 2009-03-10

This session was dedicated to how a company like Swipht could take advantage of local and hyperlocal searching that users are doing more of each day. I had very little mindshare on local searching, as for me it consisted mainly of using Google Maps. But local search entails much more than that, and, as the 3 presenters explained, local search can transform a business.

Onsite Insight

Posted by: 
Jeff Jerome
Posted date: 
Tue, 2009-03-10

Alright, a more technical session. So far SearchFest 09 has done a really good job of getting talented people in the search sphere. This session had 3 speakers, Aaron Kahlow of Online Marketing Connect, Susan Moskwa of Google, and Vanessa Fox of ninebyblue.com, and I was satisfied that they gave good technical tips to improving rankings. Aaron started out by giving listing his 10 favorite tips. A few are:

Sleazy Linkbaits

Posted by: 
Jeff Jerome
Posted date: 
Tue, 2009-03-10

This was easily the most entertaining session... "Auditing Sleazy Linkbait, a Social Media Marketing Discussion" with 3 great panelists.

SEO Tips from the Pros

Posted by: 
Jeff Jerome
Posted date: 
Tue, 2009-03-10

The final session before the hot seat, I was pretty tired but still looking forward to hearing from these experts.

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