Posted on Fri, 2009-10-16 by Jeff Jerome
Complying with the ADA is important for every website to consider. Below are a few samples of the types of tasks that should be included as part of the project to make your site ADA compliant:
Posted on Fri, 2009-10-16 by Jeff Jerome
Swipht does not currently provide in-house hosting, however, we are currently working on a plan to provide Drupal hosting to our clients in the near future.
Posted on Fri, 2009-10-16 by Jeff Jerome
Software cost estimation and control is a complex activity that requires knowledge of a number of key attributes. Accuracy depends on how well the relationships existing among scores of parameters that can affect the outcome of a project are understood. During the project’s initial discovery period, various estimating techniques are used to assist in the cost estimating process. We know that the success of your project depends on a good estimate and that is why we spend the necessary time up front discovering all the requirements before we commit to a specific estimate.
Posted on Tue, 2009-03-10 by Jeff Jerome
This session was dedicated to how a company like Swipht could take advantage of local and hyperlocal searching that users are doing more of each day. I had very little mindshare on local searching, as for me it consisted mainly of using Google Maps. But local search entails much more than that, and, as the 3 presenters explained, local search can transform a business.
Posted on Tue, 2009-03-10 by Jeff Jerome
Alright, a more technical session. So far SearchFest 09 has done a really good job of getting talented people in the search sphere. This session had 3 speakers, Aaron Kahlow of Online Marketing Connect, Susan Moskwa of Google, and Vanessa Fox of ninebyblue.com, and I was satisfied that they gave good technical tips to improving rankings. Aaron started out by giving listing his 10 favorite tips. A few are:
Posted on Tue, 2009-03-10 by Jeff Jerome
This was easily the most entertaining session... "Auditing Sleazy Linkbait, a Social Media Marketing Discussion" with 3 great panelists.
Posted on Tue, 2009-03-10 by Jeff Jerome
The final session before the hot seat, I was pretty tired but still looking forward to hearing from these experts.
Posted on Tue, 2009-03-17 by Jeff Jerome
When we engage our clients who are interested in SEO, our first step is to do a "Technical SEO Audit" to make sure their site is ready for a full SEM campaign. If our clients are going to invest significant resources in marketing their site, they expect the site to be optimized to get the best results from their campaign. The process involves 8 steps:
Posted on Tue, 2009-03-17 by Jeff Jerome
SEO is the process of improving the volume and quality of traffic to a web site from a search engine’s via search results. A number of marketing firms now offer services to help you drive more traffic to your website under this moniker as well as Search Engine Marketing (SEM). However, marketing may not cover all your needs. Consider this example:
Posted on Fri, 2009-03-20 by Jeff Jerome
First, let's start with the rel attribute. According to the W3C, the rel attribute describes the relationship of the current document to the linked one. Most common use of the rel attribute is for css: <link rel="stylesheet" href="/css/styles.css" /> That's saying /css/styles.css is the stylesheet for this page. Easy, right? There are many other relationships, which can be found on the W3C site.
